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Produced in partnership with a variety of Missoula organizations, the River City Roots Festival is Missoula's annual Signature Event that attracts more than 10,000 individuals to the heart of the community for a variety of fun activities. A celebration of the Missoula experience, this event will feature quality live performances on a big stage on West Main Street with a juried art show, entertainment for children and families, and 4 mile race throughout Downtown.
Who:
Produced by the Missoula Downtown Association in partnership with: The City of Missoula Police Departments, The Downtown Arts Community, Run Wild Missoula, and spectrUM Science Discovery Area.
Purpose:
To celebrate the community of Missoula, hold a signature event that becomes the region's most fun and largest event, increase customers and revenue for the Missoula business community, and showcase Downtown Missoula as Western Montana's gem. A unique public-private partnership, this event will be a celebration of Downtown's success and an opportunity to highlight some of Downtown Missoula's newest attractions such as Brennan's Wave, the Madison Street Pedestrian Bridge, Currents Indoor Pool in McCormick Park, and the Missoula Art Museum. Event organizers also showcase some of the region's most talented artists (fine art and music), emphasize family fun and fitness, and expose the region to all the great things about Missoula.
