To our loyal River City Roots Festival fans – we know you’ve been anxiously awaiting an announcement regarding the direction the 15th Annual Roots Fest was going to take. While we know this is not an entirely unexpected announcement, we are saddened to say we have officially cancelled the 2020 River City Roots Festival. The challenges around the current pandemic were too great and our community’s health and safety are our highest priorities.

However, not all is lost! We are making lemonade out of lemons and are pleased to announce ‘Support Our Roots’ Week – a week-long campaign that highlights all of the ways individuals and families can support their community, local businesses, and organizations. From a virtual race to a virtual sidewalk sale, a River clean-up to Unseen Missoula music tours, and a Community Art Project in Caras Park to listening to Roots/Americana music, there are many ways to support the ‘roots’ of our community.

We encourage all of our Roots Fest fans to shift the dollars and energy they would have spent at Roots Fest and disperse them into Downtown Missoula. While we know everyone was eager to go out dancing in the streets, this moment in time requires us to pause and think about our roots from a different perspective.

For more information about ‘Support Our Roots’ Week (August 24-30) and ways to support the community around you, please visit

Many THANKS to all of you for your energy and passion around Roots Fest. Continue to stay safe, kind, generous, patient, understanding, and spread love wherever you go!



Produced by the Missoula Downtown Association as Missoula’s signature celebration, the River City Roots Festival has quickly risen to the top of Western Montana’s must-see-list.

Recognized as the 2009 Montana Tourism Event of the Year, River City Roots Fest draws more than 15,000 individuals to the heart of Downtown Missoula for a variety of fun activities and exceptional music. This two-day FREE festival features first-class art and entertainment for both residents and visitors.

With quality live performances on a big stage on West Main Street, a fine art show, entertainment for children and families, and a 4-Mile run through the heart of Missoula, Roots Fest brings a weekend of family fun to the heart of the community.


Thank You To Our 2019 Sponsors


Children’s Dentistry of the Rockies • T-Mobile, Opportunity Bank • Five on Black • Anchor Electric • Pepsi Cola of Missoula • Badlander Catering Co. • Grizzly Wine & Spirits • Shanti Guitars • George’s Distributing • Mountain Line • Spectrum/Match Marketing Group •DJ & A • Farran Realty Partners • First Security Bank • Runner’s Edge • Lithia Ford of Missoula • Good Food Store • DoubleTree Hotel • The Merc • RDO Equipment • Holiday Inn Downtown • Poteet Construction • Republic Services • A&E Architects • ATTIC • First Montana Bank • Morrison-Maierle • DCI Engineering